Open Labs: Big Data Master Class

19 April 2012

LJMU's Open Labs recently joined forces with Setgo Analytics ( to bring Heather Stark, Principal Analyst at Kinran Limited, and an expert in the field of Big Data, to LJMU to deliver an exciting Master Class on this subject.

Heather has a passion for discovery-driven design and analytics and she investigates and analyses behaviour in online social games by drawing on her research background in psychology, her expertise as an application analyst, and her passion for exploratory data analysis and modelling. She is particularly interested in social network analytics, and via this master class Heather explored both the sunny and shady sides of data-aware digital design. Using online social games as an example, Heather examined in detail some of the new social and commercial design patterns that Big Data opens up to digital designers and content providers of all sizes and flavours.

Image of Professor Paulo Lisboa at Open LAbs Master ClassSetgo Limited is a Liverpool-based business, established in 2010 to build technology for all online gaming platforms. A core element of Setgo's technologies is Setgo Analytics, a platform-agnostic games analytics tool that enables the tracking and evaluation of users during game play. In addition to its work with Open Labs, Setgo is collaborating with Professor Paulo Lisboa and Dr Ian Jarman from the School of Computing and Mathematical Sciences.

Clemens Wangerin, MD Setgo commented:

"We have developed a productive and successful relationship with Open Labs and the wider University, which is really helpful for our business and other local digital and creative companies. We were delighted to deliver the Big Data Master Class in partnership with LJMU and hope that the University continues to provide this vital support which helps Liverpool's thriving digital and creative business community."

A gallery of images from the event is available to view at:

Heather is hoping to make a return visit to Open Labs @ LJMU to host a bespoke stage 2 Big Data Master Class in the near future. Email Allison Cordner:  to express your interest.

Page last modified by Corporate Communications on 19 April 2012.
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