Improve your Google ranking

There are ways in which you can improve your chances of getting a good ranking on search engines such as Google, Yahoo and the LJMU search - following these guidelines does not guarantee a good Search Engine ranking, but may help.

Page Title

A descriptive page title will always assist the ranking of a page.

Page Content

Search Engines read your pages, so the more readable they are, the more they have to go on. If your homepage has a Flash Animation, asking a visitor to enter the site, but no text within the HTML of the page, it has no information to decide what the page is about.

Meta Tags: Description and keywords

These fields take the following form:

<meta name="keywords" content="LJMU, Liverpool, Undergraduate Courses" />

<meta name="description" content="Information about LJMU" />

The keywords meta tag allows you to specify words and phrases of relevance to the page. You might want to investigate the kind of search terms people use to find pages like your own, and include them here, separate each word or phrase with a comma. Aim to use between 17 and 23 keywords/phrases.

The description meta tag allows you to specify a brief synopsis of the page. This text sometimes appears in Search Engine listings and helps to clarify what the page is about specifically. Aim to use between 17 and 23 words to do this.

Other factors

These suggestions will help Search Engines to read and classify your pages, but there are many factors involved in improving your search engine ranking in addition to the quality of your page, for example the number of other websites linking to your pages.

For more detailed information about Search Engine Optimisation, visit the CIS web team page.

Page last modified 23 March 2010.

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