Design guidelines

All of the visual identity work has been devised, designed and developed by the Marketing and Corporate Communications team. The distinctive liver bird in the LJMU logo was designed by two final year graphic design students in 1992.

LJMU’s brand guidelines provide instructions on how to apply the brand across any marketing communication material including how the LJMU logo, fonts and colours should be used.

For detailed information on corporate guidelines for print and electronic media and the web, please follow the links on the left menu.

Page last modified 19 November 2012.

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