Telephone campaign launched

31 May 2011

LJMU’s second Telephone Campaign has started, with more than 30 current LJMU students making contact with the alumni community. The first week of the campaign was a great success, with over £12,000 raised so far. The campaign will run until 27 February.

After a weekend of intensive training, the students, who represent a broad base of disciplines, have been calling alumni all over the UK to hear about their experiences since leaving the University and update their personal contact details.

Alumni are being asked if they’d like to donate to three specific funds – The Opportunity Fund, Hardship Fund and the Tom Reilly Memorial Fund. Some are also opting to make an unrestricted gift which means the University can put it towards areas of greatest need.

Delyth Roberts from the Development and Alumni Relations Office, who is managing the campaign, explains:

“We’ve had a fantastic response so far from our alumni. Our student callers are really enjoying hearing about where their subject has taken them as well as sharing their experiences of LJMU. The enthusiasm and generous support for the Annual Fund has been really encouraging.”

The Telephone Campaign is not just about raising money; it’s about ‘friend raising’ too as the students let alumni know about developments across the University, forthcoming events and reunions, and reminding them that they are a lifetime member of the LJMU family and that there are lots of reasons to stay in touch.

As well as supporting the Annual Fund, alumni are keen to engage with the University in lots of ways, particularly using their professional roles; providing ideas for student projects, offering work experience placements and career advice. “Alumni were particularly interested in finding out how they can get involved with the WoW programme, so that’s a really positive outcome too,” says Delyth.

Ben, one of the Student Callers, adds:

“It’s been really interesting to hear about other people’s experiences here, particularly those that studied the same subject as me. The people I’ve spoken to so far seem to be really enjoying the opportunity to re-establish contact with the University. It’s great when they are able to make a gift, it’s just such a fantastic feeling because I know it will make a real difference to a student here.”

To find out more or if you would like to support the campaign by making a donation, please contact Colette on 0151 231 3292 or email

Page last modified by Corporate Communications on 31 May 2011.
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