Show off your label
25 February 2011
As in past years, LJMU and LSU are actively supporting Fairtrade Fortnight which begins on Monday 28 February.
The theme this year is ‘Show off your label’ which is about both promoting Fairtrade products and explaining why Fairtrade matters, highlighting the importance of Fairtrade to producers, the benefits of the Fairtrade premium for local communities and the change Fairtrade brings.
Preparations are being made to support a national bunting project where LJMU staff and students will be volunteers supporting activities in the city. The idea of the bunting project in fact owes its origins to flag making projects initiated by LJMU staff and students.
If their schedule allows, two female Ghanaian cocoa farmers will be visiting LJMU during their two day stay in Liverpool.
Later in the year the Chaplaincy will be hosting a session to discuss the importance of Fair Trade and to hand out samples of tea and coffee.
The Fairtrade Foundation has recently advised LJMU that its status as a Fairtrade university has been maintained and will continue to the next renewal in February 2013. http://www.ljmu.ac.uk/infrastructure/77924.htm
Commenting on this success, Peter Hinton, Chair of the Joint LJMU and LSU Fairtrade Steering Group, praised the efforts of academic teams to include in their modules topics on trade justice and specific references to Fairtrade concepts. “We have a very good record of looking at the ethics of trade. Many staff and students have helped to ensure that LJMU continues to be a prominent player in promoting the work of the Fairtrade Foundation and in supporting the use of Fairtrade products in LJMU wherever possible.”
Trading with Integrity is a key category in LJMU’s range of Corporate Social Responsibility activities. A Sustainable Procurement Policy http://www.ljmu.ac.uk/infrastructure/70726.htm has recently been agreed that reiterates LJMU’s commitment to promoting Fairtrade purchase.