LJMU graduates rebranding the city
13 October 2011
Liverpool is in the midst of a major creative rebrand, it’s liverpool, i’m liverpool, and two Liverpool Screen School graduates are at the heart of the campaign.
Phil Halpin and Owen Cotterell formed Mocha.tv in 2000, after graduating in Media Professional Studies. Recently, Mocha were selected to produce the film that is a cornerstone of the current it’s liverpool, i’m liverpool campaign. This campaign is the first expression of the emerging Liverpool Plan which is an unprecedented collaboration of private and public sector stakeholders to create and resource opportunities to build on the city’s renaissance as a great place to live, work, invest, study and visit. It concentrates on activities that provide a significant, transformational impact on Liverpool’s visitor economy, potential for investment, business activities or quality of life.
Phil Halpin explained,
"We got a fantastic brief from Aurora Media and Liverpool Vision. They wanted us to create a film about Liverpool which challenged preconceived ideas and stereotypes about the city, they left it open for us to make a film which reflected our take on the place. We deliberately left out The Beatles, the Liver Birds and the two football clubs, all too often these are seen as the only things that define Liverpool but the place has so much more to offer that never gets a look in. This film was an opportunity for people to discover its secrets, feel its passions and live its life. The film has had over 15,000 hits and plenty of positive feedback, which is rewarding for a piece of place marketing."
Judith Jones, Director of Liverpool Screen School commented:
"I’m delighted that Mocha is receiving such a great response to the film, as it is a beautiful portrayal of the lesser-known elements of the city. Owen and Phil chose to stay in Liverpool after graduating and to set up Mocha.tv - this t is testament to the appeal that Liverpool has, as a creative city and a great place for graduates to develop their own companies and careers."
Mocha’s film for it’s liverpool, i’m liverpool can be viewed here: http://www.youtube.com/watch?v=A58ASR9t-pg&feature=player_embedded