Students brew up videos for exciting Typhoo social media project
04 April 2012
Typhoo Tea Ltd teamed up with LJMU’s Liverpool Screen School for an exclusive social media project to create online videos for the tea company’s digital marketing campaign as part of the Typhoo UniversiTEA Challenge.
Students from across the school were given the opportunity to submit pitches to create a social video that would assist the multi-national company reach a new, younger audience. From the entrants received, five finalists were selected to turn their ideas into videos that would be screened across Typhoo’s social media channels.
The finalists were:
- Jordan O'Boyle and Maria Stebbing (Creative Writing)
- Amy Schanck – Typhoo Tea Young and Free (Media Professional Studies)
- George Smith and Terry Cheung – The Pleasure is all yours (Film Studies)
- Joe Woodhouse – Going Tea Total for the OO! (Creative Writing)
- Ricardo Guerreiro – The Partea (Film Studies)
The finalist’s videos were launched on Typhoo’s “00” Tube channel and Facebook page where fans have been voting for their favourite since 20th March. The videos which have been viewed over 4300 times to date have generated great discussion and Typhoo have been very pleased with the quality and variation of the videos submitted. Typhoo CEO Keith Packer announced the winner at the official screening in Dean Walters on Friday 30th March.
The winner, Joe Woodhouse, was extremely pleased that his video entitled: ‘Going Tea Total for 00!’ had won the Typhoo UniversiTEA challenge.
Joe said, 'Winning the Typhoo UniversiTEA Challenge felt like parachuting off a cliff and landing in a box of soft tea bags. I feel the competition was an excellent way to introduce students to the world of advertising and I'm happy everyone enjoyed the art of topless dancing and chest stroking!'
Typhoo’s CEO Keith Packer said; 'It’s a great opportunity for Typhoo to work with LJMU and showcase some of the fresh talent in Liverpool. We have been exceptionally impressed with the creativity and execution of ideas.'
Please show your support for LJMU student videos entered into the challenge and keep an eye out for Joe’s winning video on a Facebook share near you.