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  1. Digital Marketing and Retailing research group

    We are a group of academics and scholarly informed practitioners with great experience in delivering ground-breaking academic, market research and consultancy projects on the subject areas of digital marketing and retailing.

  2. Physical Activity Exchange

    Our research is applied in nature and is focused on physical activity, sedentary behaviour, fitness and health in laboratory and various real world settings.

  3. Coaching and Pedagogy Research Group

    Find out more information about the Coaching and Pedagogy Research Group which aims to take a multidisciplinary approach to developing research in the areas of coaching and teacher education, pedagogical approaches to practice and issues linking to social justice and equality, diversity and inclusion.

  4. Omic analysis of muscle adaptation

    Explore our pioneering use of omic techniques to study muscle adaptation, revealing new insights into muscle growth, injury prevention, and recovery in athletes.

  5. Female Physiology

    Learn how our research on female athletes uncovers the impact of hormonal changes on performance, helping develop personalised training and nutrition plans for women.

  6. Healthy Muscle Ageing

    Discover how Dynamic Proteome Profiling reveals changes in protein quality in human muscle as we age, providing insights into improving lifelong health and muscle ageing.