Dr Clay Gransden
Liverpool Business School
Faculty of Business and Law
Email: C.A.Gransden@ljmu.ac.uk
Telephone: 0151 231 2287
Clay joined the Sport Business team in 2020 as a Senior Lecturer. He is an experienced Senior Lecturer specializing in branding and fandom. In addition to his academic expertise, he has over 10 years’ experience working in the Hospitality and Marketing sector. Clay is currently involved in several research and consultancy projects, providing guidance and expertise in hospitality marketing, fandom and social media at a local, regional and international level.
Degrees
2016, Liverpool hope University, United Kingdom, PGCert in Learning and Teaching
2015, University of Liverpool, United Kingdom, PhD
2007, University of Liverpool, United Kingdom, BA (Hons) Marketing and Psycology
Academic appointments
Programme Manager - Sport Business, Liverpool John Moores, 2021 - 2024
Senior Lecturer - Sport Business, Liverpool John Moores, 2020 - present
Senior Lecturer - Marketing, Liverpool Hope University, 2019 - 2020
Lecturer -Marketing, Liverpool Hope University, 2016 - 2019
Report
Sugden J, Faulkner C, Gransden C, Hindmarsh M. 2023. Fans Supporting Foodbanks Impact and Pantry Use in the Liverpool City Region
Journal article
Gransden C, Hindmarsh M, Lê NC, Nguyen T-H. 2023. Adaptive learning through technology: a technical review and implementation Higher Education, Skills and Work-Based Learning, DOI Publisher Url Public Url
Ziniel C, Gransden C. 2023. How Value Congruence Affects Fan Consumption Behaviour International Journal of Sports Management and Marketing, 23 :21-43 DOI Publisher Url Public Url
Chapters
Bamber DJ, Gransden CA. 2019. Perfume Consumption in India Advances in Marketing, Customer Relationship Management, and E-Services :76-100 IGI Global DOI Publisher Url
Bamber DJ, Gransden CA, Beg SA. 2016. Perfume Consumption in India Advances in Marketing, Customer Relationship Management, and E-Services :77-98 IGI Global DOI Publisher Url
Gransden C, Bamber D. Learning from a Premium Dining Restaurant to Implement a Delight Strategy in a Bar/Grill: Applying Experiential Learning 978-3-319-90004-9 DOI
Gransden C, Bamber D, Panditharathna R. Requirements for Services by Retired Over 50s UK Consumers in the UK: A Price- and Services-Sensitive Segment Critical Perspectives on Diversity, Equity, and Inclusion in Marketing IGI-Global 9781668435908
Award:
Faculty Teaching Excellence Award. 2024
Faculty Teaching Excellence Award. 2024
Silver Jubilee Award for Best Presentation in the Emerging Technologies in Higher Education Strand, Organisational Learning Centre HE College of Excellence. 2023
Faculty Excellence Awards, Liverpool John Moores. 2023
Learning and Teaching Innovation award, Liverpool Hope University. 2018
Excellence in Learning and Teaching award, Liverpool Hope University. 2018
Excellence in Learning and Teaching award, Liverpool Hope University. 2017
Learning and Teaching Innovation award, Liverpool Hope University. 2016
Other invited event:
The Masterypath – Facilitating learning and transition with an online centred approach., Online, Webinar for the Association of Learning Technology. 2024
Media Coverage:
Liverpool researchers analyse impact of football fan run food pantries 2024
Featured in The Athletic. Comments given on footballers’ personal branding 2021
Featured in the Sunday Mirror. Comments given on footballers trademarking celebrations. 2020
Featured in ‘Urheilulehti’ the biggest sport magazine in Finland in an interview regarding the future of technology in football consumption.
Other Professional Activity:
Parliamentary Impact Statement - FSF Impact Report. Ian Byrne MP - Liverpool West Derby.. 2024
Public engagement:
Public talk or lecture, Fans Supporting Foodbanks stakeholders, Part of research team, Presentation of research project. 2024
External committees:
Digi:Doi Consortium, Liverpool John Moores University, Digi:Doi Group Mentor. 2024
CATE-Net (the community for CATE winners), Advance HE. 2023
Conference presentation:
The Masterypath – Facilitating learning and transition with an online centred approach., 25th Anniversary Higher Education Conference, Oral presentation. 2023
The Fans Supporting Foodbanks network: critically proactive scholarship and civil society activism, The European Sport Management Conference, Belfast, Oral presentation. 2023
The Masterypath – The pathway to an online learner centred approach that contributes to a greater understanding for students?, Learning Teaching Student Experience, Oral presentation. 2023
Using EdTech for a blended approach to interaction: Mentimeter, Padlet and Kahoot!, Digi:Doi Consortium, Oral presentation. 2023
Performatively Conforming? Consuming and Performing Soccer Fandom in American Bars, Summit on Communication and Sport, Barcelona, Spain, Oral presentation. 2023
Do supporters’ clubs foster social change? A taxonomy of the heads of supporters’ clubs, SEARCH Conference: Making an Impact - Valuing the Social and Economic worth of the Voluntary and Community Sector, Liverpool, UK, Oral presentation. 2018
Consuming for Community? How Perceiving Social Responsibility Affects Consumption Levels, 6th International Conference on Social Responsibility, Ethics and Sustainable Business, Berlin, Germany, Oral presentation. 2017
Towards Service Delight in a Premium Casual Dining Restaurant Chain in the UK, International Conference on Hospitality and Tourism Management, Bangkok, Thailand, Oral presentation. 2016
Research Grants Awarded:
British Academy, Fans Supporting Foodbanks, Dr Jack Sugden LJMU, Dr Matthew Hindmarsh, Grant value (£): 8,000, Duration of research project: 2 years. 2022
Membership of professional bodies:
FHEA, Advance HE. 2016
MCIM, Chartered Institute of Marketing.