Immersive Arts pioneer named among UK's 100 top creatives

Liverpool Screen School lecturer Pete Woodbridge has been named among the leading figures in the British digital and tech industry.

He appears in the BIMA 100, the most influential, pioneering and changemaking people according to the British Interactive Media Association.

Peter is programme leader on the MA Immersive Arts and co-director of XLab, LJMU's Experimental Technologies lab, which leads research and practice in the interface of technology, film-making and video and animation.

He was chosen by an independent panel of industry experts in the Creatives and Designers category following a year in which he has worked on a number of pioneering creative technology and immersive experience projects, which you can find on his website: Curious Magic.

Peter is currently working with Aardman Animations and the University of Liverpool on an immersive experience for China based on the hit cartoon Shaun the Sheep.

The announcement was made at an online ceremony hosted by BIMA on 6 May.

Peter said. “It’s such a massive honour to be among this years BIMA 100 and that the creative technology work I am involved in is making a difference. To anyone just starting out in the industry and looking to make a success of their career my advice would be to go for it, start making, risk taking, collaborating and experimenting at the boundaries of what you do.“

“Our BIMA 100 is about recognising the people at the forefront of our industry,” explained BIMA Co-President Nat Gross. “They are the people making a fundamental difference to our industry right now and, given the strange circumstances in which we find ourselves, we need their inspiration, innovation and leadership more than ever.

“Fortunately, with people like Peter in this year’s BIMA 100, I think we’re in safe hands.”

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About BIMA

BIMA is the UK’s largest digital and tech community with 5,000+ members spanning agencies, freelancers, academia, charities and brands. Across the UK, BIMA events and initiatives help to drive new thinking, encourage collaboration, build knowledge and recognise achievement. And through its 18 councils the BIMA community works to drive the digital and tech agenda on issues ranging from AI, data and sustainability to apprenticeships, inclusion and diversity.