Fashion students' 'sustainable Eurovision collection' in John Lewis

Fashion students have collaborated with BEPO to create a sustainable Eurovision collection for Liverpool ONE’s John Lewis

The UK entry may have not been a success at this year’s 2024 Eurovision Song Content but that’s not the case for LJMU’s First Year Fashion Communication students and their Eurovision collection.

The fashion collection, created in collaboration with sustainable brand BEPO (Be Positive Tailored) has used donated flags and banners from last year’s Eurovision, on display at Liverpool ONE, to create a unisex collection of backpacks and clothing.

Since November 2023, as part of their first semester, Level Four Fashion Communications students have been working in partnership with BEPO (Be Positive Tailored) on the project. BEPO is a clothing brand which produces sustainable, low carbon footprint clothing. The collaboration saw LJMU students not only create clothing items from the waste Eurovision materials but a sustainable fashion marketing campaign to go alongside it, including TikTok content and videos to show at the display.

BEPO were also on BBC’s The One Show on Friday evening to discuss how the project with LJMU aims to encourage people to invest in a circular economy by reusing materials, that might otherwise be gone to landfill.

Liverpool ONE’s John Lewis store has been home to the collection, in its Style Studio, over Eurovision weekend and the display is available to view for the rest of this week, 10 to 17 May.

You can find out more about the project on the Liverpool School’s of Art and Design’s wearefashin_lsad instagram page.