Victoria McCall
Liverpool Business School
Faculty of Business and Law
Email: V.K.McCall@ljmu.ac.uk
ORCID
Victoria has worked in higher education for over 15 years having previously worked in a management role for The Estee Lauder Group. Victoria joined Liverpool Business School in 2022 and is Programme Leader for the MBA and Executive Education programmes including the MBA, MBA Scale-Up, MSc Leadership and Management Practice, and the associated Senior Leader Apprenticeship Programmes as well as the CMDA.
Victoria is a Senior Fellow of the Higher Education Academy (SFHEA), a Certified Management & Business Educator (Chartered Association of Business Schools) and lectures in the areas of executive leadership, strategy, and digital marketing. She has been awarded a number of Teaching Excellence Awards, including the British Academy of Management Education Practice Award in the Early Career Teaching Practitioner Category for her work implementing innovative, creative, hybrid learning teaching environments.
Victoria is currently undertaking her Doctorate in Business Administration, and her research interests include digital and social media marketing, leadership, and pedagogic innovation and also holds the post of external examiner for London College of Fashion, University of the Arts London.
Degrees
2026, Liverpool John Moores University, United Kingdom, Doctor of Business Adminstration
2014, University of Liverpool, United Kingdom, PGDip Management Research
2007, University of Liverpool, United Kingdom, MBA
2005, University of Liverpool, United Kingdom, BA (Hons) Economic and Social History
Certifications
2024, Chartered Association of Business Schools, Certified Management & Business Educator
2019, Higher Education Academy, United Kingdom, Senior Fellow HEA
2012, Laureate Online Education, Certified Online Instructor
Academic appointments
Programme Leader MBA and Executive Education, Liverpool Business School, Liverpool John Moores University, 2022 - present
Senior Lecturer in Executive Education and Programme Manager MBA, Liverpool Business School, Liverpool John Moores University, 2022 - 2023
Director of Studies MSc Digital Marketing, Management School, University of Liverpool, 2011 - 2022
Highlighted publications
Brown G, McCall V. 2021. Community, adaptability, and good judgement: Reflections on creating meaningful, sustainable pedagogy in uncertain times Developing Academic Practice, 2021 :5-9 DOI Publisher Url Public Url
Chapters
Brown G, McCall V, Conaldi G. 2025. University Educator as Bricoleur: Protecting the Personal in Higher Education in the Age of the Deepfake Day M. Emancipatory Education Without Boundaries in the Age of Neoliberalism, Artificial Intelligence and Digital Learning Platforms Palgrave
Journal article
Brown G, McCall V. 2021. Community, adaptability, and good judgement: Reflections on creating meaningful, sustainable pedagogy in uncertain times Developing Academic Practice, 2021 :5-9 DOI Publisher Url Public Url
Internet publication
Cockayne D, Matthews P, McCall V. 2020. Developing Digital Content for Teaching in Online and Hybrid Modes of Delivery Publisher Url Public Url
Conference publication
McCall V, Brown G. Creating flexible, meaningful pedagogy in ambiguous times: Responding to the challenges facing higher education Advance HE Teaching and Learning Conference 2021.
Brown G, McCall V. University Educator as Bricoleur: The Role of the Personal in University Pedagogy British Academy of Management Teaching and Learning (MKE) Conference. 2021
McCall V, Brown G. Community, adaptability, and good judgement: Reflections on creating meaningful, sustainable pedagogy in uncertain times 6th Annual Pedagogic Research Conference. University of Liverpool. 2021
Hannibal C, McCall V. The Golden Thread: Professional development as part of the online classroom. University of Liverpool Learning and Teaching Conference. 2015
McCall V, Al-Abdin A. Using creative and blended learning techniques to enhance student experience in strategic marketing British Academy of Management Teaching and Learning (MKE) Conference. 2018
Membership of professional bodies:
Emerging Entrepreneurial Leaders Programme, National Centre for Entrepreneurship in Education. 2024
Certified Management & Business Educator, Chartered Association of Business Schools. 2024
Other invited event:
Webinar: BAM Management Education and Learning SIG, Online, Panel Member (2021) Webinar: Enhancing your Application for the BAM education Practice Award 2021. British Academy of Management. 2021
Webinar: Developing Digital Content for Teaching in Online and Hybrid Modes of Delivery, Online Event, British Academy of Management attended by 97 academics from 14 countries. 2020
Teaching qualification:
Senior Fellow of the Higher Education Academy. 2019
Certified Online Instructor, Laureate Online Education. 2012
Award:
British Academy of Management Education Practice Award, Early Career Teaching Practitioner for our work entitled "Using music and creative and blended learning techniques to enhance student experience in Strategic Marketing", British Academy of Management. 2018