BSc (Hons) Business with Digital Marketing with Foundation Year

Entry year:
2025/26
Start date:
September
Study mode:
Full-time
Course duration:
4 years FullTime, 5 years Placement year
Campus:
Mount Pleasant
UCAS Code:
N103
Grades/points required:
DDD-CDD (72-80)

Why study this course with LJMU?

  • Prepares students for multiple business roles through the use of business simulation tools and live project
  • Gain technical business marketing skills through practical application of business theory
  • 91% of students surveyed said the teaching staff on our business courses were good at explaining things (National Student Survey 2024)
  • Option to undertake a one year work placement
  • Study abroad opportunities in China, the USA and across Europe during your second year of study
  • Shortlisted for the Times Higher Education Awards 2024 Business School of the Year

About your course

The BSc (Hons) Business with Digital Marketing at Liverpool John Moores University offers a blend of a high quality business degree combined with cutting-edge marketing modules.

Foundation Year (Level 3)

The Foundation Year is ideal if you have the interest and ability to study for a degree, but do not have the qualifications to enter directly onto the Business with Digital Marketing honours degree programme yet.

Once you pass the Foundation Year (level 3) you will progress directly onto the first year (level 4) of the honours degree. If you are a full-time UK student, you will qualify for student financial support for the full duration of your course (subject to eligibility criteria).

Level 4 study onwards

This programme is part of the 'Business with' suite, which allows students to transfer to a different specialism, such Finance, International Business Management or Media Communications, at the end of level 4 year of study.

Another advantage of this degree is the optional sandwich year in which you spend 48 weeks on a paid work placement in the UK or overseas. This will enable you to put into practice many of the concepts and techniques developed in years one and two as well as developing your personal skills and enhancing your CV.

Students who complete the placement year in the School's more established degrees tend to experience a significant improvement in their academic performance and many go on to gain first class honours degrees, often returning to work for their placement company after graduation.

Liverpool Business School has partnerships with business schools at universities and colleges across Europe, in the USA and in China. Students on this programme are able to spend a semester in their second year at a partner university abroad as part of their studies. Students can also choose to spend an additional year of study at one of our partner universities between the second and third years. All study abroad opportunities are in English. There are also many supported opportunities for activities at partner universities during summer vacations and Liverpool Business School provides places on language skills courses.

Live Consultancy Project

Through LJMU's Liverpool Business Clinic, students have a unique opportunity to work on real client briefs with local organisations putting academic theory into real world practice. This live consultancy projects is an optional module to a traditional final-year dissertation. 

Course modules

What you will study on this degree

Further guidance on modules

Modules are designated core or optional in accordance with professional body requirements, as applicable, and LJMU’s Academic Framework Regulations. Whilst you are required to study core modules, optional modules provide you with an element of choice. Their availability may vary and will be subject to meeting minimum student numbers.

Where changes to modules are necessary these will be communicated as appropriate.

Core modules

Core modules

Optional modules

Core modules

Your Learning Experience

Excellent facilities and learning resources

We adopt an active blended learning approach, meaning you will experience a combination of face-to-face and online learning during your time at LJMU. This enables you to experience a rich and diverse learning experience and engage fully with your studies. Our approach ensures that you can easily access support from your personal tutor, either by meeting them on-campus or via a video call to suit your needs.

Teaching is delivered via lectures, workshops and seminars to discuss ideas and issues more informally.

Work-related Learning

Early in level 5 you can decide whether to undertake a paid 48-week work placement in the UK or overseas. You would do this placement between level 5 and 6.

Placements give you experience of what its like to work in industry as well as giving you a chance to put your learning into practice, develop personal skills and enhance your employability.

Liverpool Business School's Placement Support Unit will help you find suitable vacancies and support you during the application process and whilst on placement.

Students from Liverpool Business School have completed placements with organisations as diverse as the NHS, Liverpool Football Club, Bentley and Airbus.

Dedicated personal tutor, plus study skills support

 

The Liverpool Business School is a supportive environment in which to study and the 'student-centred approach' of your tutors will ensure that you are given the support and guidance you need. You will be assigned a personal tutor. They will set up one-to-one tutorials with you to discuss a piece of coursework or to work with you on your personal development plan.

Assessment varies depending on the modules you choose, but will usually include a combination of exams and coursework.

We understand that students perform differently depending on the type of assessment they are given and so a range of assessment methods are used on the programme. These include written assignments (essays/reports, individual/group), exams (closed book), practical assessments, individual and group presentations, portfolios, reflective logs and a dissertation. There could be up to three assessments per module, for example a presentation, report and exam.

Written feedback is provided within 15 working days of submission, but you can also get face-to-face feedback from your tutor. We believe that constructive feedback is vital in helping you identify your strengths as well as the areas where you may need to develop further.

Business with Digital Marketing at Liverpool John Moores University

To see official information about this course and others visit Discover Uni.

Make an informed choice.

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Where you will study

What you can expect from your School

The School is based in the Redmonds Building, in the heart of the bustling Mount Pleasant Campus and Liverpool's growing Knowledge Quarter. The building is home to high quality lecture theatres and seminar rooms, social spaces, a café and a roof terrace with far reaching views of the cityscape and Welsh hills. It is only a short walk from LJMU's Aldham Robarts Library, which contains all the resources you will require for your studies, and is open seven days a week.

 

Course tutors

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Career paths

Liverpool Business School has a great reputation for helping graduates secure professional employment.

Liverpool Business School has historically had an excellent employment record with graduates securing graduate-level positions with leading employers in public and private sectors. These include Everton Football Club, Kellogg company, Santander and Deloitte.

The first year provides you with a solid foundation of business knowledge before leading to more marketing focused modules providing you with the options to work in a variety of business or marketing roles.

Student Futures - Careers, Employability and Enterprise Service

A wide range of opportunities and support is available to you, within and beyond your course, to ensure our students experience a transformation in their career trajectory. Every undergraduate curriculum includes Future Focus during Level 4, an e-learning resource and workshop designed to help you to develop your talents, passion and purpose.

Every student has access to Careers Zone 24/7, LJMU's suite of online Apps, resources and jobs board via the LJMU Student Futures website.

Tuition fees and funding

Foundation first year:
£5,760
Second and subsequent years:
£9,535
Placement year:
£1,905

Fees

The fees quoted above cover registration, tuition, supervision, assessment and examinations as well as library membership and student IT support with access to printed, multimedia and digital resources including programme-appropriate software and on campus Wi-Fi.

Financial Support

The University offers a range of scholarships to support students through their studies. You'll find all the information you need on our specialist funding pages, including details of the Student Support Fund and other activities to support with the cost of living.

Additional Costs

In addition to fees, students should also keep in mind the cost of:

  • Accommodation
  • Travel costs including those for placements, visas and travel for studying abroad and field trips unless paid for by LJMU
  • Stationery, IT equipment, professional body membership and graduation gown hire

The University reserves the right to increase tuition fees in accordance with any changes to the maximum allowable fees set by the UK Parliament. In the event of such a change, any fee increase will be subject to a maximum cap of 10% of the total course cost as originally stated at the time of your offer.

Entry requirements

Please choose your qualifications below to view requirements

Grades/points required from qualifications: DDD-CDD (72-80)

Work out how many UCAS points your qualifications are worth by visiting the UCAS Tariff Calculator.

Qualification requirements

How to apply

Securing your place at LJMU

UCAS is the official application route for our full-time undergraduate courses. Further information on the UCAS application process can be found here https://www.ljmu.ac.uk/study/undergraduate-students/how-to-apply.

Your university life

From accommodation and academic support to clubs and societies. Find out what LJMU has to offer.

Talk to our students

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See what our students are saying

At LJMU we want you to know you're making the right choice by studying with us. You can see what our students are saying about their experience with us through their reviews on the following websites:

The university reserves the right to withdraw or make alterations to a course and facilities if necessary; this may be because such changes are deemed to be beneficial to students, are minor in nature and unlikely to impact negatively upon students or become necessary due to circumstances beyond the control of the university. Where this does happen, the university operates a policy of consultation, advice and support to all enrolled students affected by the proposed change to their course or module.
Further information on the terms and conditions of any offer made, our admissions policy and the complaints and appeals process.